Flutter Entertainment has integrated the online bingo platform of its tombola brand with its Italian online betting and gaming brand, Sisal.
The integration marks the first use of tombola’s proprietary bingo platform on another brand and gives both sets of customer access to a much deeper liquidity pool, with larger prizes and bigger guaranteed jackpots on offer.
Italian tombola players also see the introduction of Super Bingo, a new 75-ball bingo game that promises to generate significant full house prizes well beyond what has been available in the market up to now.
“We’re thrilled to see this combination happening, as Italy proves once again to be a fertile ground for collaboration across Flutter’s brands, particularly within Southern Europe and Africa,” said Rosangela Robbiani, chief product officer at Flutter Southern Europe and Africa (SEA).
“Leveraging the advantages of the Flutter Edge, we’re unlocking new ways to enhance the customer experience. Sisal has a long-standing track record in pioneering product innovation: this initiative is a clear example of how cross-brand collaboration within Flutter can accelerate innovation and deliver meaningful value for our players.”
Flutter will now use the successful integration as an opportunity to transform its bingo proposition in existing markets, and to expand the product’s reach globally through strategic partnerships.
“This is a hugely exciting moment for tombola, as we take the next step in our evolution and bring our award-winning bingo product to Sisal’s players in Italy,” added Marion Ryan, managing director of tombola. “The ability to seamlessly integrate and scale our platform for future partnerships represents a fantastic opportunity for Flutter to transform the bingo proposition, both within our existing markets and beyond.”
The rollout of tombola’s bingo product with Sisal will be followed later this year by the rollout of tombola’s casino product, which features integrated player chat capabilities and tombola’s signature side-games solution as part of the enhanced bingo proposition.
Shares in Flutter Entertainment plc. (NYSE:FLUT) closed 0.58 per cent lower at $293.41 per share in New York Tuesday.