UK independent bookmaker Ken Howells has gone live with EveryMatrix’s full turnkey sports and casino platform.
The bookmaker said that the migration from its previous platform to the full EveryMatrix tech stack will enable it to grow its digital footprint and futureproof its operations.
The solution includes a player account management system, payments, bonusing and affiliate platforms.
“We’re excited to welcome Ken Howells as part of our growing roster of UK partners,” said EveryMatrix CEO Ebbe Groes. “This is a brand with deep roots in British betting culture, and we’re proud they’ve chosen our proven platform technology to boost their digital presence.”
Grant Howells, director at Ken Howells, added: “As a third-generation family-run bookmaker established back in 1963, our partnership with EveryMatrix marks a major milestone for us.
“With deep roots in Welsh betting culture, we’re proud to take the trusted, personal service our customers know us for into the digital space. The new platform allows us to offer a much wider range of sports and casino products while staying true to the values that have guided our business for more than 60 years.”