Aristocrat’s Product Madness social casino division has unveiled the first official NFL-licensed social casino game.
Developed in collaboration with the National Football League (NFL) and the National Football League Players Association (NFLPA), NFL Super Bowl Slots captures the excitement of gameday and features real NFL gameday footage, spotlighting iconic plays, celebrations, rivalry wins, and unforgettable moments.
As part of the launch, Product Madness has signed up NFL linebacker, Micah Parsons, as a brand ambassador to promote the game.
“With NFL Super Bowl Slots, we set out to do more than just build a game – we wanted to create a new way for fans to experience the sport they love,” said Matt Labbat, senior vice president and head of Product Madness. “Every detail was crafted to channel team pride and authenticity into one free-to-play mobile game experience.”
NFL vice president of video gaming Ed Kiang said: “NFL Super Bowl Slots represents a fresh take on gaming at the league that will reach new fans who can engage with their favourite teams through exciting and interactive gameplay. Through our partnership with Aristocrat and the expertise from Product Madness, we can provide fans a free-to-play gaming experience right at their fingertips, that will keep them engaged with our sport while also enjoying the liveliness and enthusiasm that is embedded in social casino entertainment.”
NFL Players Inc. president Matt Curtain added: “Every football fan knows the thrill of watching their favorite NFL Superstar win on the field. Through this collaboration with Aristocrat and Product Madness we have a unique opportunity to bring that feeling to life in the social casino space.”
The social casino launch builds on the NFL’s successful partnership with Aristocrat Gaming, whose NFL-themed land-based slot machines have been available at casinos since 2023.
Shares in Aristocrat Interactive parent Aristocrat Leisure Ltd (ASX:ALL) closed 1.69 per cent lower at A$70.85 per share in Sydney earlier Friday.