MGM Resorts and Playtech have expanded their “Live from Vegas” offering with the launch of Family Feud, a new live dealer adaptation of Fremantle’s classic game show.

Streamed live and in real time from a fully transparent glass studio located on MGM Grand’s casino floor in Las Vegas, Family Feud has been integrated into a live dealer environment for the first time.

Alongside a variety of interactive table games, including blackjack, roulette and baccarat, the full suite of streaming content from the studio is now available to operators in regulated markets outside of the United States. 

“MGM Resorts, with Playtech and Fremantle, is at the forefront of digital gaming bringing the iconic Las Vegas experience to people around the globe,” said Gary Fritz, president of MGM Resorts International Interactive. “The live dealer studio marks a major step in our growth strategy and pursuit of being the world’s premier gaming entertainment company. 

“We will continue working to create unforgettable moments and new ways to enjoy what the Las Vegas Strip has to offer.”

The launch of Family Feud marks the second phase of MGM Resorts and Playtech’s strategic partnership, building on the successful launch of “Live from Vegas” in June 2024, which saw the introduction of multiple live dealer table games being broadcast from both MGM Grand and Bellagio Resort & Casino.

“We’re proud to unveil our full suite of live-streamed experiences from Las Vegas, now featuring Family Feud,” said Playtech CEO Mor Weizer. “This next phase of our collaboration with MGM Resorts and Fremantle represents our shared ambition to redefine live gaming entertainment. 

“Together, we’re introducing a new category of immersive and engaging content to support growth in regulated markets, built on a foundation of robust compliance and player protection.”

Fremantle chief operating officer Suzanne Lopez added: “Our partnership with MGM Resorts and Playtech brings together world-class entertainment, technological innovation, and gaming excellence. 

“For the first time, Family Feud has been integrated into a live dealer environment, powered by actual survey questions from the official Family Feud franchise. This collaboration delivers a truly unique and authentic game show experience.”

Shares in Playtech plc (LSE:PTEC) were trading marginally higher at 421.50 pence per share in London Thursday, while shares in MGM Resorts International (NYSE:MGM) opened at $39.76 per share in New York.