Bragg Gaming is enhancing the predictive intelligence capabilities of its player account management (PAM) platform through a new strategic partnership with Golden Whale Productions.
Bragg will leverage Golden Whale’s advanced machine learning and proprietary artificial intelligence (AI) models, called Foundation, which will benefit all current and future platform customers across more than 30 regulated markets.
The collaboration supports Bragg’s objectives of utilizing AI to drive cost efficiencies and improve operational excellence, and marks a major milestone in the company’s roadmap to becoming a fully AI-first company by 2027.
“This partnership serves as a foundational step in the development of what we call the Bragg AI Brain, a data-driven artificial intelligence engine designed to power smarter decisions and intelligent products across the Bragg’s Ecosystem,” said Bragg executive vice president of AI and innovation Luka Pataky.
By integrating Golden Whale’s specialized modelling, Bragg aims to enrich its Predictive Intelligence Layer, enabling the automation of complex workflows, optimization of player incentives and the delivery of hyper-personalized player experiences.
“Partnering with Golden Whale is a major step forward in our strategy to maximize the value of our player base,” said Bragg CEO Matevž Mazij. “As we move to reinforce Bragg’s roots and provide long-term business stability, this partnership allows us to further leverage technology efficiencies through the greater proliferation of artificial intelligence.
“By fuelling the exploitation of AI-led technologies, we are creating opportunities to reduce costs and foster greater improvements to our operational leverage, ensuring excellence across the business.”
The initiative is designed to validate and deploy the most accurate predictive models in the market, with rigorous testing and data modelling approaches aiming to achieve precise forecasting in key metrics, including predicting revenue potential at 30-day, 90-day, and 1-year intervals.
in addition, the system will identify player departure probability windows at 3-day, 7-day, 14-day, and 30-day markers, allowing for proactive retention strategies. These insights will be integrated into Bragg’s operational platform, providing marketing and operational teams with real-time, actionable data.
“This will allow for the deployment of automated, personalized and most relevant retention and reactivation campaigns and recommendations, directly addressing the company’s objective to increase proprietary content revenue and expand revenue contribution through optimized partnerships,” added Mazij.
Golden Whale CEO Eberhard Dürrschmid commented: “We are thrilled to work with Bragg on this ambitious project to set a new industry standard. Our AI-driven tools are designed to solve the most complex challenges in iGaming, and maximizing player retention is paramount for platform sustainability.
“Our joint commitment to enhance player value ensures we will deploy the most powerful, accurate, and cost-effective predictive models available, setting a new standard in how operators can understand and engage with their players.”
Shares in Bragg Gaming Group Inc (TOR:BRAG) were trading at CA$3.00 per share in Toronto earlier Tuesday.