Bragg Gaming has agreed a short term extension of its player account management (PAM) agreement with Entain’s BetCity.nl brand in the Netherlands.
Bragg has worked with BetCity since its launch in 2021 and will continue to provide its PAM platform and online casino content to the operator until at least 31 May 2026.
After that date, BetCity’s platform is likely to be migrated to Entain’s proprietary platform.
Bragg said that while it anticipates that the companies will continue to discuss potential further agreements beyond that date, there can be no assurance that any such new agreements will occur.
“We’re proud of Bragg’s role in the launch and subsequent successful growth of BetCity.nl, which has become a market leading online sports betting and casino operator in the Netherlands, built on the Bragg PAM, and acquired by Entain in 2023,” said Bragg CEO Matevž Mazij. “After the acquisition, we agreed to work with the BetCity.nl team on a potential migration of the brand to Entain’s proprietary platform.
“The latest PAM extension agreement is intended to support that, and while it is premature to predict what our partnership with BetCity.nl and Entain will look like over the longer-term, we are pleased to report that we expect this to materially contribute to reported revenues as regular services and migration services are delivered over the next few months.”
Shares in Bragg Gaming Group Inc (TSE:BRAG) soared by 16.77 per cent to close at CA$3.62 per share in Toronto Friday.