Caesars Entertainment has released its first proprietary online slot game with the launch of Ca$hline.

Developed by in-house game development studio Empire Creative, Ca$hline is a new three-reel stepper slot that is now live exclusively across Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino in New Jersey.

Built on Empire Creative’s new “Land It, Win It” format, the game allows players to wager on Reel 1, Reels 1 & 2 or all three reels, unlocking additional features and expanded win potential as all three reels are activated. 

“Ca$hline is built to give players simple, meaningful choices every time they play,” said Matthew Sunderland, senior vice president and chief iGaming officer at Caesars Digital. “The team has created a streamlined, player‑driven experience anchored by choice, control and fresh mechanics that respect the classic stepper format.”

The launch of Empire Creative’s first original slot continues Caesars’ momentum in proprietary content development, which includes Caesars’ Signature series of online table games, including Signature Blackjack, Signature American Roulette and Signature Baccarat.

“By blending familiar three-reel gameplay with features like Reverse Respin and our ‘Land It, Win It’ format, we’ve created something approachable for casual players and exciting for slot enthusiasts looking for meaningful decision-making,” said Scott Krell, senior director of game products and head of studio at Caesars Digital. “Ca$hline shows what our studio strives to achieve, familiar gameplay elevated by thoughtful features and design clarity.”

Ca$hline is currently live in New Jersey, with plans to expand to additional jurisdictions where Caesars offers online casino gaming, including Pennsylvania, Michigan, West Virginia and the Canadian province of Ontario.

Shares in Caesars Entertainment Inc (NASDAQ:CZR) closed 2.19 per cent higher at $21.89 per share in New York Thursday.