Playtech has continued its collaboration with SkillOnNet with the launch of its online casino and bingo content across multiple regulated markets.
SkillOnNet has successfully integrated and launched Playtech’s games portfolio in Portugal and Brazil, with Greece set to soon go live followed by a launch in Peru.
At the same time, SkillOnNet has also launched Playtech Bingo across its popular PlayOJO Bingo brand.
The agreement includes a series of tailored, market-specific marketing activations across each jurisdiction, designed to promote Playtech’s best-performing and most recognisable titles on SkillOnNet’s TV-advertised brands, such as PlayOJO, PlayUZU, and BacanaPlay.
“Portugal, Brazil, Greece and Peru are all strategically important markets for SkillOnNet, and working with Playtech allows us to deliver premium content that resonates with local players while meeting each market’s regulatory requirements,” said SkillOnNet head of games Jani Kontturi.
Playtech chief interactive gaming officer Marat Koss added: “We’re excited to expand our longstanding collaboration with SkillOnNet into new markets and bring our next-gen iBingo platform to new players. The multi-market launch serves as both a strong testament to the quality of our technology and the trust placed in our long-term Bingo strategy. We look forward to continued shared success with a valued partner.”
Shares in Playtech plc (LSE:PTEC) were trading 0.98 per cent higher at 360.00 pence per share in London earlier Wednesday.