Evolution-owned Ezugi has agreed a new supply deal with Bally’s Intralot in the United Kingdom, which includes the launch of its first dedicated branded version of EZ Marble Race.
Ezugi’s portfolio of games have gone live on the Bally Bet Sports & Casino platform, with the new branded version of EZ Marble Race launching alongside Ultimate Roulette, Unlimited Blackjack tables, Horse Racing Auto Roulette, and other live dealer games.
Ezugi’s content has already been rolled out with Bally’s North America Interactive in Ontario and New Jersey.
“We have been live with Ezugi games in the Ontario and New Jersey iGaming markets for some time, and they have been very well received by our players,” said Christel Marioni, vice president of commercial partnerships at Bally’s Intralot. “It was a natural step to extend entertainment choice for our players by adding unique Ezugi content to our UK online offering.
“The Bally’s-branded EZ Marble Race game in particular is a very different and disruptive title that fits perfectly with both the Bally’s tradition and our modern-day vision of creating incredible, immersive entertainment spaces for our players.”
Ezugi head of commercial (EU) & strategy James Robert Smith said: “It’s a landmark moment for Ezugi to launch its first dedicated, branded version of EZ Marble Race – and it is an absolute honour for Ezugi to do so in partnership with the iconic Bally’s brand.
“It’s fantastic also that the Ezugi and Evolution brands, and our group’s online slots brands, including NetEnt, Red Tiger and Big Time Gaming, are such a big part of Bally’s online growth plans in the UK and North America.”
Shares in Ezugi parent company Evolution AB (STO:EVO) were trading at SEK587.40 per share in Stockholm earlier Wednesday.