Sportradar is creating unique new games for licensed operators in regulated markets through the launch of its Playradar iGaming division.
Led by recently appointed Edo Haitin, former CEO of Playtech Live and two-time Gaming Intelligence Hot 50 honouree in 2019 and 2013, Playradar will combine Sportradar’s live and historical sports data and audio visual (AV) streams with casino games to create a whole range of proprietary, hybrid products.
This includes the Live 24/7 Experience Centre, where players are offered a game and a live stream to watch simultaneously on the same screen, creating opportunities for players to interact in real-time, sharing tips, game preferences and reactions.
Playradar will also develop content by transforming real sporting moments into interactive event driven gameplay, blending live and historical sports streaming with casino mechanics to create hybrid gaming experiences. A live prediction product will also be powered by Sportradar’s live data.
In addition, the studio’s portfolio will include virtual sports and a full suite of casino games, from slots and table games to arcade and crash.
Playradar will operate exclusively in regulated markets, with game releases scheduled throughout 2026. The initial roll-out will launch across the United Kingdom, North America and Latin America.
“iGaming represents a natural and scalable extension of our business, and a strategic acceleration of our long-term growth roadmap,” said Sportradar founder and CEO Carsten Koerl. “Playradar content is designed to provide optimized cross-sell between the worlds of sport and casinos, helping operators to increase player value and session length at a time when engagement and retention are key to operational sustainability.
“In Edo, we have an experienced and proven industry leader to drive the business forward, with the support of a passionate and dedicated team.”
Commenting on the launch, Haitin said: “By combining our unrivalled experience in sports data and live streaming, along with a proven track record of product development, we aim to create hybrid content and gaming experiences to capitalize on the rising popularity of sports casino consumption.
“We’re uniquely positioned to seamlessly blend live and historical sports events, innovative gaming mechanics, and casino content and have the advantage of being able to distribute games to an already licensed portfolio of operators.”
He added: “I’m incredibly excited to be further strengthening our iGaming business through Playradar and to grow it into a leader in iGaming content, leveraging Sportradar’s existing resources and the highly experienced and skilled team already in place.”
Shares in Sportradar Group AG (NASDAQ:SRAD) began trading at $19.53 per share in New York earlier Tuesday.