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Social Gaming Intelligence: Slow but sure progress for B2B

25

Jul

12

A select few B2B players are waiting to usher real money operators into social casino games. Gaming Intelligence speaks to NextGen and Cozy Games about their social strategies

Nyx Gaming Group CEO and founder Matt Davey recently claimed it took him a while to be won over to the charms of social casino games. Davey, it seems, is one of these early adopters of new technology who claim to be late to the party but is actually miles ahead of most of us. It’s a bit like the girl at school who came out of every exam saying she had failed miserably but ended up with straight As. Everyone knows one.

Nyx, with its NextGen Gaming studio, and Cozy Games are two of a very select group of B2B suppliers to have made any impact at all on the facebook gaming environment. If you look at the bare statistics, that impact looks limited compared to the likes of Zynga, Double Down Interactive and Playtika but Davey has been won over, as has his counterpart at Cozy, Sree Vanga.

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