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Svenska Spel CEO Lennart Käll has once again highlighted his company’s inability to effectively compete with overseas operators due to its licence restrictions, stating that while the company’s gaming revenues have returned to the level of a few years ago, the Swedish gaming market as a whole has grown by approximately SEK1.0bn (US$149m).
“Given the current conditions in the gaming market, competition continues to grow,” said Käll. “Responsible gambling and caring for our customers are increasingly critical for the brand, while customers demand the development of new products and services.
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