Malta-based live dealer specialist Medialivecasino has appointed experienced iGaming veteran Rob Wheeler as its new commercial director.

Wheeler joins the supplier from Playtech where he had served as commercial and partnership director since January 2015 before leaving the company in August. He brings with him more than 14 years' experience in the gaming sector, having worked for the likes of IGT Interactive (formerly WagerWorks), Virtue Fusion and Cozy Games.

As commercial director Wheeler will be responsible for global sales, aiding the company’s expansion into regulated markets.

"He is a proven business development director, with excellent industry knowledge and an extensive network of contacts," said Medialivecasino's chief operating officer Angelo De Gobbi. "Rob's appointment will help us to meet our remit of aggressively growing our business.

"We have already a strong market share for live casino in Italy, we now want to expand our presence in other regulated markets including the UK, Northern Europe and further afield, making use our of UK, Isle of Man, Maltese, Italian, Estonian and Latvian gaming licenses."

Wheeler added: "I am very pleased to be joining Medialive at this exciting time. Medialive have a quality product offering, delivering compelling gaming propositions to players across device.

"Most importantly we know our product delivers incremental revenue generation for our operator partners, increasing their overall live casino take."

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