Joachim BacaCOO, bwin.party digital entertainment
When you meet Joachim Baca he is hugely impressive. Before joining bwin in 2004, Baca was in charge of new media business development at Red Bull and he brought that understanding of consumer branding to bwin. But more than that, he understands the operational infrastructure behind the brand. As such, he has been a vital member of the team that has integrated bwin and PartyGaming with remarkably little pain. This is [...]