Alderney-licensed operator Sky Betting and Gaming has launched its first social casino app which has been developed in partnership with B2B software provider OpenWager.

Sky Hollywood Slots is live for Android and iOS devices, and features a number of original slot games such as Amazonia, Kitty Mansion, Hollywood Treasures and Neon Valley.

The app sees players progress through a map of Los Angeles, participating in a variety of games and challenges to carve out a career as a film star. It features 3D graphics and interactive maps, as well as quests and hidden rewards to help retain and engage players.

Sky Bet’s head of social games Bruce Bale, who joined from Facebook in October 2013, said social casino was an exciting market for the operator to explore.

“We are delighted to launch Sky Hollywood Slots to a worldwide audience, and will continue to learn and develop, always with a focus on providing the best possible player experience,” he said.

Bale described OpenWager as a fantastic partner for Sky Bet, with the Sky Hollywood Slots joint offering complementing its existing product portfolio and providing a platform to engage with new customers in Western European, US, Canadian and Asian markets.

OpenWager chief executive John Cahill said he was excited to partner Sky Bet, which he described as one of the most forward-thinking companies in the industry.

“Together we are committed to raising the bar on social casino entertainment and staying ahead of the game. Sky Hollywood Slots presents an entirely different type of experience for Sky's existing customers and the new generation of players alike,” Cahill explained.

“As always, OpenWager delivers on its promise to maximize retention and build a proven social-mobile stream of revenue,” he added.

Sky Bet becomes OpenWager’s latest high-profile partner, with the supplier having agreed deals with USA Today to launch a bingo app in October 2014, before agreeing a deal to launch the Spintopia app for Austrian operator Win2Day earlier this month.

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