First Sportsbook has announced its arrival as a new sports betting solution provider with a fully managed sports betting product.
The company aims to provide a solution which will include trading, product development and technology to streamline the way sportsbooks operate.
The solution will incorporate algorithmic tools and trading systems designed to provide odds and profit margins.
First Sportsbook will look to provide the “best of both worlds” with a fully managed Plug and Play solution, which provides operators with a robust sportsbook infrastructure without the overhead of extensive staffing.
First Sportsbook is led by Tom Light, who previously held the role of SVP of business development at SBTech, and boasts a headcount of 450 members of staff, divided between 180 in the trading department and 270 in the product development team.
During his time at SBTech, Light played an essential role in the growth of the business and establishing new partnerships.
Light commented: “At First Sportsbook, we are committed to reshaping the sports betting landscape with our online betting solutions and I am personally excited to bring our vision to the forefront of the industry.”