Agreement markets the supplier’s second major deal in Poland’s regulated iGaming market
BETBY has expanded its presence in Poland’s regulated iGaming market through a new partnership with Lebull.
After entering the Polish market last month with Betters, BETBY will now provide its technology to power Lebull’s online sportsbook, including extensive betting content, advanced features and a comprehensive managed services offering.
Lebull will retain its existing frontend, allowing the operator to preserve the interface and user journey familiar to its players while integrating BETBY’s sportsbook capabilities behind the scenes.
The operator will also gain access to Betby Games, BETBY’s proprietary esports offering featuring more than 40 titles.
“The partnership with Lebull marks a significant milestone for BETBY and highlights the versatility of our sportsbook technology,” said Stefanos Karakidis, director of business development at BETBY. “We are delighted to support such an important part of the betting operation of a well-established and respected brand within the industry.
“The managed trading services component is especially important to this partnership. With our dedicated trading team, 24/7 risk management, AI-driven solutions and extensive operational expertise, we can provide Lebull with support that extends well beyond the technology itself. Our flexible integration also enables Lebull to maintain the frontend experience its players are already familiar with, while seamlessly leveraging BETBY’s advanced features and capabilities in the background.”
Lebull CEO Konrad Łabudek added: “For us, maintaining a familiar and consistent player experience was a key priority, while also strengthening the quality and capabilities behind our sportsbook. BETBY gives us both, combining a high-quality product with advanced features, flexible functionalities and strong operational expertise across trading and risk management.
“Equally important is the depth and quality of BETBY’s betting content, which gives us more opportunities to deliver a compelling and differentiated offering to our players. We see this partnership as an important step in further developing the Lebull sportsbook and strengthening our position in Poland.”