London-based sportsbook provider Metric Gaming has taken its racing-first sportsbook live in the United Kingdom.
The launch with BetZone expands Metric Gaming’s presence outside of the Netherlands, where it is currently live with two operators.
“We’re proud to have been trusted by BetZone to power their UK sportsbook,” said Keith Hayes, CEO of Metric Gaming. “Another flawless launch, promising early numbers and a sleek, lightning-fast site with even more upgrades on the way. We’re especially excited to debut our in-house horse racing product and to be able to do it in our home market.”
Adam Joseph, chief operations officer at Betzone, added: “In a particularly crowded market such as the UK, working with Metric has enabled us to build a unique proposition that we’re confident will resonate with our target market, and existing customers.”