Genius Sports has extended its long-term data partnership with the National Collegiate Athletic Association (NCAA) through 2032.
Under the terms of the expanded deal, Genius Sports has been named as the exclusive distributor of official NCAA data to licensed sportsbooks for all postseason tournaments, including March Madness.
Another key aspect of the deal is the delivery of NCAA LiveStats, which is the association’s official platform for live game statistics. The platform currently covers more than 70,000 games annually across major college sports.
Genius Sports will also be introducing its AI and machine learning platform GeniusIQ, giving coaches access to performance analysis tools.
“Since 2018, Genius Sports’ technology has transformed the college sports data ecosystem,” said Genius Sports CEO Mark Locke. “This extension is a powerful endorsement of our vision, delivering cutting-edge data solutions to support NCAA schools while connecting our sportsbook partners with the highest quality NCAA official content, alongside our exclusive NFL and Premier League rights.
“Most importantly, it’s a partnership grounded in innovation, integrity, and a shared commitment to the future of collegiate athletics.”
Shares in Genius Sports Ltd (NYSE:GENI) closed 1.20 per cent higher at $10.92 per share in New York Tuesday.