IGT PlaySports has partnered with Xtremepush to provide enhanced customer relationship management capabilities to its clients.
The integration of Xtremepush’s CRM platform will allow IGT PlaySports’ operator partners in the United States to streamline player data into a single view, providing the platform for personalised, omnichannel engagement strategies.
The platform will be integrated with existing loyalty applications and supporting gamified experiences, helping to improve player lifecycle management from acquisition through to retention.
“This partnership with IGT PlaySports is a significant milestone for Xtremepush. Together we’re enabling operators to seamlessly personalise experiences in real time, and ultimately increase player value across every channel,” said Xtremepush CEO Tommy Kearns.
“IGT’s reputation as a trusted and responsible provider in the market is second to none, and we’re excited to help power the next phase of growth for their customers.”
Joe Bertolone, SVP of sports betting at IGT, added: “Our partnership with Xtremepush augments our offering to deliver more ways for our customers to ultimately expand their profitability.
“The combination of IGT’s experienced sports betting team and this powerful toolset will continue to fortify PlaySports as North America’s leader in sports betting solutions. Integrating Xtremepush’s technology along with add-on services for customers that need digital marketing expertise drives ROI and a more meaningful relationship between our customers and retail and mobile players.”
Shares in International Game Technology plc (NYSE:IGT) closed 0.48 per cent lower at $14.55 per share in New York Tuesday and were up 1.49 per cent in after hours to $14.77 per share.