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Scientific Games partners Optimove in US lottery collaboration

Lottery supplier Scientific Games has partnered Optimove on a new project that will enable five US state lotteries to optimize their paid social media campaigns [...]

2 mins read

Fast Track integrates AI-language technology into CRM platform

Malta-based Fast Track is integrating an autoregressive language AI model into its CRM platform for the first time.

The AI language technology enables operators to create [...]

2 mins read

Fast Track enhances CRM iGaming platform with Greco integration

Malta-based CRM specialist Fast Track is looking to further improve player segmentation and bring efficiency to operators through an integration with gameplay risk management platform [...]

2 mins read

Fast Track receives accreditation as Great Place to Work in Europe

iGaming CRM specialist Fast Track has been named as one of the certified companies by Great Place to Work in Europe.

The certification marks companies based [...]

3 mins read

Fast Track names Luis Sangiovanni as CMO

CRM specialist Fast Track has announced the appointment of Luis Sangiovanni as the company’s new chief marketing officer.

Sangiovanni joined the company in September after almost [...]

2 mins read

Fast Track expands into US with new Americas headquarters

Malta-based CRM specialist Fast Track has expanded its operations into the United States with the launch of a new Americas headquarters.

The launch of the new [...]

2 mins read

Betika partners Fast Track to drive retention in Africa

Kenya-based sports betting operator Betika has partnered with Fast Track to strengthen player engagement and retention across its operations in Africa.

Fast Track will deliver an [...]

2 mins read

bet365 selects Optimove as CRM marketing provider

New York-based CRM marketing solutions provider Optimove has been selected by leading operator bet365 to orchestrate and optimise all of its CRM marketing activities. 

Optimove said [...]

2 mins read

Rivalo chooses Fast Track as CRM partner

Colombian gaming operator Rivalo has partnered with Malta-based CRM specialist Fast Track to enhance its customer relationships.

Rivalo has been active in sports betting and iGaming [...]

2 mins read

Fast Track signs Italy’s iSBets to CRM platform

Malta-based CRM specialist Fast Track has agreed a deal to provide its player engagement platform to Italy-based iGaming platform provider iSolutions.

The agreement will enable iSlolutions' [...]

2 mins read

Fast Track to provide CRM platform to Claymore Group’s iBet

Malta-based CRM solutions specialist Fast Track has signed a deal to provide its player engagement solution to Claymore Group's flagship brand iBet.

iBet, which operates [...]

2 mins read

Optimove acquires real-time personalisation platform Graphyte

CRM marketing solutions provider Optimove is enhancing its player engagement platform with the acquisition of London-based real-time personalisation specialist Graphyte.

The acquisition is part of Optimove's [...]

1 min read
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