Bragg Gaming has appointed long-serving Aristocrat executive Scott Milford as the company’s new executive vice president of group content.
Bragg said that the appointment underscores its commitment to the United States market, with Milford bringing more than two decades of industry experience to the role, including 17 years service at Aristocrat.
Most recently, he served as chief product officer for Aristocrat’s free-to-play business Pixel United, and prior to that was president and managing director of the Product Madness social casino division.
Based in Bragg’s Las Vegas office, Milford will lead strategy, development and delivery across Bragg’s in-house studios – Wild Streak Gaming, Atomic Slot Lab, and Indigo Magic – and guide relationships with top-tier partner developers through the Powered by Bragg program.
“Scott Milford is a transformational hire for Bragg,” said Bragg CEO Matevž Mazij. “His vision, depth of expertise, and proven success in building global game development teams will help propel us into the next phase of our growth. With the increasing popularity of our exclusive IP such as our Connect & Collect mechanic, and a doubling of our US game release cadence, Scott’s leadership will ensure we stay ahead of the curve as the most innovative force in iGaming.”
Commenting on his new role, Milford said: “Bragg’s relentless focus on innovation and excellence is unlike anything I’ve seen. This is a company that doesn’t just follow trends, it sets them. I’m excited to help elevate Bragg’s world-class teams and partners to new heights, creating next-gen online casino experiences that redefine what’s possible in gamification and player engagement.”
Prior to joining Aristocrat, Milford also held senior roles with Aruze Gaming Australia and Konami Gaming Australia.
Shares in Bragg Gaming Group Inc (TOR:BRAG) closed 0.51 per cent higher at CA$5.89 per share in Toronto Thursday.