EveryMatrix’s SlotMatrix games and aggregation business has sealed a US content aggregation deal with Delaware North’s Betly iGaming platform.
The deal will see SlotMatrix provide exclusive gaming content to Betly customers in West Virginia, including Evolution’s One Stop Shop portfolio of games from NetEnt, Red Tiger, NoLimit City, and Big Time Gaming.
Betly will also benefit from EveryMatrix’s gamification and player engagement features such as free spins, leaderboards, and tournaments.
This is the second US content aggregation partnership of the year for EveryMatrix following its deal with betPARX earlier this year.
“This marks our second US content aggregation deal in a short timeframe and follows our strategy to provide U.S. brands with the best aggregation platform,” said EveryMatrix Americas president Erik Nyman. “Through SlotMatrix, players can access thousands of market-ready games and gamification tools not seen in the market until recently.
“We’re very excited to support Delaware North’s expansion across the country, and we’re certain their players gaming experiences will be enhanced as a result.”
Davide Colosimo, director of interactive casino at Delaware North, added: “Delaware North is thrilled to enhance the Betly experience for our West Virginia customers by introducing EveryMatrix’s cutting-edge casino content and gamification tools to boost player engagement.
“As a trusted partner, EveryMatrix plays a key role in our expansion. Additionally, we’re excited to reintroduce Evolution’s industry-leading portfolio, spanning Live Dealer, slots, and RNG table games, through EveryMatrix’s aggregation solution, bringing top-tier gaming to Betly West Virginia.”