Pragmatic Solution is enhancing its Player Account Management (PAM) platform through a new partnership with Xtremepush.
The integration of Xtremepush gives Pragmatic’s platform clients access to a range of tools that will enable them to provide highly personalised messaging, promotional campaigns and gamification options to boost player engagement.
Robbie Sexton, director of partnerships & iGaming at Xtremepush, said: “Partnering with Pragmatic Solutions represents a significant milestone for Xtremepush. By integrating our unified platform with their cutting-edge PAM technology, we are enabling the provider’s clients to take full control of their customer engagement strategies, with flexibility a key value we share.
“This will empower Pragmatic Solutions’ partners with the tools to deliver highly personalised communications that have lasting impact on growth.”
Amy Santos, director of client relations and programme at Pragmatic Solutions, added: “We are thrilled to integrate Xtremepush’s advanced CRM and AI-driven solutions into our platform.
“We know that choosing a PAM is one of the biggest decisions an operator can make and this partnership will enrich our expansive portfolio of integrated suppliers to help them maintain a market edge. It is an exciting step forward in delivering innovative and scalable solutions with a new trusted partner.”