Toronto-based iGaming operator Betty has agreed to become an official online casino partner of the NHL’s Toronto Maple Leafs and NBA’s Toronto Raptors.
The multi-year deal begins in October at the start of the 2025-26 NHL and NBA seasons, with Betty’s logo featuring on advertising boards.
“This partnership represents a bold step forward for Betty,” said Chavdar Dimitrov, CEO of Betty. “Partnering with the Toronto Maple Leafs and Toronto Raptors allows us to reach fans across Ontario with experiences that are meaningful, exciting, and grounded in trust.”
The partnership will also support community-based initiatives through MLSE Foundation, and include opportunities for exclusive VIP fan experiences and events.
Betty launched in Ontario in February 2023.