Asia-facing betting and gaming operator W88 has been named as the front-of-shirt sponsor of the newly promoted English Premier League club Sunderland AFC.
The sponsorship deal is the most significant commercial agreement in Sunderland’s history and will also see W88 become the club’s official Asia betting partner.
“It’s an incredible honour for all of us at W88 to be partnering with Sunderland AFC, a Club with such a storied history throughout the last 150 years,” said a W88 spokesperson. “Following an incredible return to the Premier League, we see SAFC as the perfect partner to activate with in our overseas target markets, and we can’t wait to be collaborating with them ahead of what promises to be another exciting season on Wearside.”
Ashley Peden, chief commercial officer at Sunderland, commented: “We are delighted to be partnering with W88, who possess a proven track record of establishing successful partnerships with elite sporting organisations, including Premier League football clubs.
“The agreement represents the largest commercial deal in the club’s history, and it will contribute significantly towards enabling the club to compete in the Premier League.”
W88 has previously sponsored a number of Premier League clubs, including Aston Villa, Burnley, Crystal Palace, Fulham, and Wolverhampton Wanderers.