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North America

Denver Broncos sign up BetMGM as latest sports betting partner

Roar Digital's BetMGM brand has been named as an official sports betting partner of the Denver Broncos.

Following in the footsteps of FanDuel and Betfred, the [...]

2 mins read
Football
Advertising

Betclic seals sports betting partnership with French football leagues

Online betting and gaming operator Betclic has been named as a new sports betting partner for France’s top two football leagues.

The agreement with the French [...]

2 mins read
Sports

Betway named headline sponsor of cricket in South Africa

Online betting and gaming operator Betway has been named as the headline sponsor of Cricket South Africa.

The three-year agreement sees Betway become the headline event [...]

2 mins read
Sports

Betsafe prepares for Kenya launch with new sponsorship deals

Betsson's Betsafe brand is launching in Kenya, supported by new sponsorship deals with two Kenyan Premier League clubs.

Bet High Kenya, which operates the Betsafe brand [...]

2 mins read
Sponsorship

Danske Spil’s Oddset partners Danish football club Brøndby IF

Danske Spil’s sports betting brand Oddset has been named as an official partner of Danish Super League football team Brøndby IF.

The new three-year deal will [...]

1 min read
Spain
Regulations

New Spanish gambling regulations released for public comment

Spain’s gambling regulator has launched a public consultation into new marketing and responsible gambling regulations.

Gambling regulator La Dirección General de Ordenación del Juego (DGOJ) published the [...]

1 min read
Caesars Entertainment
Sponsorship

Caesars Entertainment signs sleeve sponsorship with MLS side DC United

New York-listed casino operator Caesars Entertainment has agreed a new sleeve sponsorship deal with Major League Soccer (MLS) franchise DC United.

The partnership will see the operator’s Caesars [...]

2 mins read
Sponsorship

Everton FC terminates Sportpesa sponsorship deal

English Premier League football club Everton has confirmed that it will terminate its lucrative shirt sponsorship deal with Kenyan betting operator Sportpesa at the end of the [...]

1 min read
Sponsorship

National Lacrosse League signs up BetMGM as first gaming partner

Roar Digital's BetMGM brand has been named as the exclusive gaming partner of the National Lacrosse League (NLL) in the United States.

1 min read
Sponsorship

188BET unveiled as Asian sponsor of Formula 1

Online betting operator 188BET has agreed a five-year deal to serve as an official Asian sponsor of Formula 1.

1 min read
Kindred
CSR

Kindred donates European Handball Championship rights to charity

Stockholm-listed gaming operator Kindred Group has donated its marketing rights for games played in Norway at the 2020 European Handball Championship (EHF EUROS 2020).

1 min read
Svenska Spel
Marketing

Svenska Spel named sponsor of Ski Tour 2020

Swedish lottery and gaming operator Svenska Spel has signed up as an official partner of next month’s Ski Tour 2020 event.

1 min read
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