High Roller Technologies has strengthened its executive management team with the appointment of Sara Nunes as managing director and chief commercial officer for Finland.
Nunes brings over a decade of gaming industry experience from previous leadership roles at Rootz, Kindred Group and Betsson, where she served as country manager.
Prior to that, she gained recognition in Finland as a pop artist and achieved commercial success with the release of her debut single, Simon Can’t Sing, a parody of prominent media executive Simon Cowell.
“We’re thrilled to welcome Sara to High Roller during this exciting and transformative time in our company’s journey,” said High Roller CEO Ben Clemes. “Sara’s wide-ranging experience and deep professional network in Finland brings our executive management team from strength to strength.”
Commenting on her new role, Nunes said: “I was attracted to High Roller because of the company’s significant potential. The company’s ambition to expand into high-upside regulated markets is compelling, and I’m excited to contribute to High Roller’s growth as I enter this new chapter of my career.”
High Roller recently submitted its license application to enter Ontario’s regulated online casino market, and expects to go live in the Canadian province during the second half of 2025. Last week, the operator partnered Gaming Realms to add content to its Ontario offering.
Finland’s re-regulated online betting and gaming market is due to open in 2027.