Betsson Lithuania has renewed two sponsorship agreements following the rebranding of its local consumer offering from Betsafe to the Betsson brand.
The first of the agreements will see Betsson serve as the main and front-of-shirt sponsor of Lithuanian Premier League football club FK Žalgiris until 2027, replacing the Betsafe brand which has sponsored the club since 2022.
Betsson Lithuania has also renewed its long-term partnership with the Lithuanian Basketball Federation (LKF), extending a partnership that began in 2016.
Aurimas Šilys, Head of Betsson Lithuania, commented: “Since 2016, Betsafe has been part of the international Betsson Group. In order to achieve greater synergy and increase international brand value, we are now unifying under the Betsson name.
“Collaborations with high-visibility partners such as the Lithuanian Basketball Federation are key to strengthening our global presence.”
Mindaugas Balčiūnas, president of the Lithuanian Basketball Federation, said: “We are pleased with the continued cooperation with Betsson, a long-term and extremely important partner who helps us grow and improve across the board. We appreciate their trust and believe that together we can achieve more victories, both on and off the court.”
Shares in Betsson AB (STO:BETS-B) were trading 1.47 per cent lower at SEK194.10 per share in Stockholm Monday morning.