ComeOn Group has formed a strategic partnership with evoke to operate the 888 brand in the Netherlands.
The partnership will see ComeOn Group operate evoke’s 888.nl under a local Dutch licence and powered by ComeOn’s proprietary casino and sportsbook platform.
Dutch players will have access to a wide range of slots, exclusive games, live casino games and a comprehensive sportsbook.
888 was live in the Netherlands prior to re-regulation and withdrew from the market ahead of the new market’s opening in October 2021.
“evoke is one of the biggest betting and gaming companies in our industry, and we are honoured to be entrusted with the operation of 888, one of the most iconic consumer brands in gaming,” said ComeOn Group CEO Juergen Reutter.
“Our proprietary technology, strong market expertise, and commitment to responsible gaming will ensure that Dutch players enjoy a best-in-class experience with the 888 brand.”
Davide Marchisio, director of corporate development at evoke, commented: “888 is an incredibly strong global brand, and partnering with a world-class operator gives us the opportunity to provide the amazing 888 experience to our Dutch fans.
“We are excited about launching 888 to Dutch customers and further expanding into regulated markets with a high-impact, low-capital partnership aligned to evoke’s strategy.
Marchisio added: “The partnership highlights ComeOn Group’s commitment to expanding its presence in key regulated markets alongside the recognised and trusted brand 888, while reinforcing 888’s position as a premier gaming brand globally”
Shares in evoke plc (LSE:EVOK) were trading 1.55 per cent lower at 69.70 pence per share in London Friday morning.