Online betting and gaming operator Stake has sealed a global partnership with Street League Skateboarding (SLS).
The partnership will run throughout the SLS Championship Tour season, which started with the recent SLS Miami event at which Stake was the presenting rights partner.
The deal will continue through the first SLS Takeover in Santa Monica in May and will culminate with the Super Crown in São Paulo in December.
Stake will feature prominently across the live events with branding on key skate course features and broadcast segments.
Skateboarding fans can also expect the Stake brand to be integrated into unique SLS social content, including the What’s at Stake event preview and the all-new Game of S.T.A.K.E.
The Easygo-owned operator will also be the presenting rights partner of the annual Trick of the Year contest.
“We’re excited to welcome an exciting brand like Stake to the SLS family,” said Frank Lamicella, CEO of SLS parent company Thrill Sports. “This partnership will deliver innovative activation elements and experiences to both our brands and fans as we travel the world for the 2025 SLS Championship Tour.”
Akhil Sarin, chief marketing officer at Stake, commented: “Skateboarding is more than sport, it’s fashion, music, culture, and raw energy. That’s exactly the space Stake loves to play in, and SLS is the perfect partner to bring that to life. This alignment makes it an excellent partnership for our brand.”