Caesars Entertainment has launched its third in-house developed online casino title in New Jersey, developed by its Empire Creative studio.
Signature American Roulette is now live on Caesars Palace Online Casino, Caesars Sportsbook & Casino, and Horseshoe Online Casino in the Garden State.
Caesars said that the release reflects its growing investment in building proprietary content, which is a cornerstone of its online casino strategy.
Empire Creative was formed as part of a games development and technology partnership with Bragg Gaming and has been responsible for crafting Caesars’ portfolio of Signature table game products.
The studio has already released two other titles this year, Caesars Palace Signature Multihand Blackjack Surrender and Signature Blackjack Surrender.
“Our in-house content team’s latest addition to the Signature series of table games is a standout for our online casino players,” said Matt Sunderland, senior vice president and chief iGaming officer at Caesars Digital. “Bringing Signature American Roulette to our iGaming platforms perfectly complements our suite of Caesars-branded table games and further strengthens the robust collection of digital offerings that bring the energy of the casino floor to players’ mobile devices.”
Scott Krell, senior director of game products and head of studio at Caesars Digital, commented: “Signature American Roulette continues our commitment to delivering immersive and player-centric table games that align with our many iconic brands.
“From player-selectable wheel spin direction and speed to our intuitive favorite bets system, every detail is crafted to boost engagement. With seamless play in portrait or landscape modes and picture-in-picture win evaluations, we’re bringing the thrill of the casino straight to players’ fingertips.”
Shares in Caesars Entertainment Inc (NASDAQ:CZR) closed 0.41 per cent lower at $24.04 per share in New York Friday and were up 0.92 per cent at 24.26 per share in pre-market.