IGT PlaySports has agreed a multi-year sports betting partnership with Caliente in Mexico and the wider Latin America region.
The partnership begins with the rollout of the IGT PlaySports solution and trading advisory services to power 42 of Caliente’s retail sportsbooks in Mexico.
This will be followed in the near future by rollouts in Antigua, Argentina, Aruba, Brazil, Ecuador, Panama, Paraguay and Uruguay across 100 venues.
“Partnering with IGT PlaySports on the rollout of our new retail sports betting offering is an exciting milestone for Corporación Caliente and one that will engage sports enthusiasts in nine countries.” said Grupo Caliente CEO Eduardo Hernández Triana.
“Given IGT’s vast global experience and the versatility and reliability of the IGT PlaySports platform, they are uniquely qualified to help Corporación Caliente level-up its betting offering and deliver even more entertainment to our players.”
Joe Bertolone, senior vice president of sports betting at IGT, commented: “IGT PlaySports is thrilled to expand our technology and service footprint to Mexico and Latin America through our multi-year retail and trading services agreement with Caliente, one of the largest sports betting operators in the region.”
“We’ve worked hand-in-hand with the Corporación Caliente team to deliver a future-proofed solution and a complementary trading services program that will meet regional needs, scale with future opportunities and captivate sports fans.”