Hippos ATG, the joint venture between ATG and Finland’s Suomen Hippos, has appointed two new members to its executive leadership.
Antti Koivula has joined the newly formed company from Legal Gaming Attorneys at Law, where he focused on the Finnish gaming industry, including establishment, licensing, compliance and risk management.
The second appointment see Joonas Saha join as the venture’s chief commercial officer following an extensive career in media and telecommunications, including telecom operator Elisa.
“We are very pleased that Joonas Saha and Antti Koivula are joining our new company in Finland,” said Hippos ATG chief executive Mikael Bäcke, who was appointed in June. “They both bring valuable experience and knowledge that will strengthen our business. Their expertise and commitment are an important addition to our continued work.”
In a post on LinkedIn, Koivula said: “I’m truly honoured to share that I have joined Hippos ATG Oy as chief compliance officer. My sincere thanks to CEO Mikael Bäcke and the entire board for your trust and confidence.
“Hippos ATG is now taking its first steps towards building a modern, responsible, and competitive presence in Finland’s upcoming regulated gaming market. I’m excited to be part of this important journey and to help lay the foundation for long-term success.
“In my role, I will focus on ensuring that our compliance framework is best-in-class, enabling operational excellence while upholding our shared values of transparency, responsibility, and innovation. I look forward to working alongside these exceptional professionals to create a positive and lasting impact in our industry.”
ATG Hippos Oy will compete in the re-regulated Finnish gambling market when it opens in January 2027, offering online sports and horse race betting and iGaming.