BoyleSports has been named as the official sponsor of TNT Sports’ English Premier League coverage for the 2025/26 season.
The sponsorship will see BoyleSports branding integrated across the non-whistle-to-whistle coverage of all 52 Premier League matches live on TNT Sports, as well as all highlights and supporting Premier League shows that air after 9pm.
The bookmaker will also debut its new TV campaign for the upcoming season this weekend. The campaign was created in collaboration with Forsman & Bodenfors Dublin and also launches the bookmaker’s ‘Back Yourself’ messaging.
The TNT sponsorship deals forms part of BoyleSports’ wider £100 million investment in the UK market, which includes the recently announced multi-year partnership with West Ham United.
The investment will also deliver a significant technology upgrade to the company’s sportsbook and casino platforms and over 200 new UK store openings.
Troy Cox, chief commercial officer at BoyleSports, said: “Sponsoring TNT Sports’ Premier League coverage will put BoyleSports front and centre at one of the UK’s biggest broadcasters, reaching millions of football fans each week.
“It’s a landmark moment in our £100 million plus UK relaunch, combining over four decades of betting expertise with a bold new brand identity and an ambitious growth plan across digital, casino and retail.”