Delasport global sales director Reece Calderbank explains how the supplier’s Plug & Play Sportsbook delivers real growth quickly for operator partners
Why is Delasport’s Plug & Play Sportsbook solution gaining so much attention in the industry?
A Plug & Play Sportsbook (also known by some as an iFrame) is essentially the fastest and most efficient way for an operator to add a sportsbook product to their existing casino site. You can think of it like integrating a new slots provider – it’s light, quick, and seamless. What makes Delasport’s solution stand out is that it also comes with fully managed trading and risk services from industry-leading professionals.
On top of that, it’s packed with unique features too – from advanced personalization like My Sportsbook, My Combo, and My Event Builder, to unrivaled retention with our real-time Player Engagement suite and the sure-win jackpot solution SuperPot. In short, operators aren’t just getting a sportsbook; they’re getting the expertise to run it effectively from day one and boost their revenue significantly.
What types of operators usually benefit most from a Plug & Play setup?
The solution is ideal for casino operators who want to diversify and tap into a new revenue stream without needing to overhaul their existing platform. If you already have a strong casino brand and loyal player base, adding sports betting gives you access to an entirely new audience and helps lower acquisition costs.
It’s also a fantastic choice for operators who value speed – you can go live with a fully branded sportsbook in just a few weeks, which is a huge competitive advantage.
Time to market seems like a big advantage. Can you elaborate on that?
Absolutely. In iGaming, speed to market is often the difference between capturing an opportunity and missing it. With our Plug & Play Sportsbook, operators don’t have to spend months or years building a sportsbook from scratch. We handle the heavy lifting, whether that’s market configuration, compliance adjustments, or wallet integration.
From the operator’s perspective, the process is simple and efficient, and the end result is a sportsbook that looks and feels like a natural part of their existing brand. And it usually takes between 3 and 4 weeks only!
Once an operator is live with the Plug & Play, what are the key advantages they start to see?
The first thing they notice is how seamless the product feels within their existing ecosystem. Because we align everything with their brand guidelines, players experience a smooth and consistent journey rather than something that looks bolted on. They also benefit from the scale of our sports coverage – more than 100,000 pre-match and 70,000 live events each month, across over 125 sports including esports and virtuals. On the business side, operators see strong margins because the product is backed by our trading expertise, which optimizes both conversion rates and player lifetime value.
Another big advantage is the ability to lower CPAs, since a sportsbook attracts new player demographics that might not have engaged with a casino-only offering. And importantly, the revenue it generates is incremental. Instead of cannibalizing the casino, it creates an additional channel and opens up cross-sell opportunities, particularly with live casino products.
How does the Plug & Play improve engagement and retention?
Personalization tools give players ownership of their betting experience. Real-time engagement features keep them active during live events. And gamification like SuperPot drives excitement and repeat play. The net result: higher retention and loyalty.
How does Delasport use AI within the Plug & Play Sportsbook?
AI plays a central role in enhancing both operator performance and player experience. On the operator side, our AI-driven trading and risk models continuously optimize margins, detect anomalies, and adjust in real time to market conditions.
On the player side, AI powers advanced personalization – from recommending relevant events and bet types to tailoring promotions based on individual behavior. In short, AI ensures that the sportsbook is not only smarter and more efficient for operators, but also safer and more engaging for players.
How does Plug & Play compare to building a full sportsbook from scratch?
Building from zero can take years and huge investment. With Plug & Play, operators avoid that burden but still gain a complete, feature-rich sportsbook backed by professional trading and risk management. It’s acceleration, not compromise.
What differentiates Delasport’s Plug & Play from other iFrame solutions?
Many iFrames on the market are “lite” versions with limited functionality.
Ours is a full sportsbook: advanced personalization (My Combo, My Sportsbook), unique engagement (SuperPot, Proactive Chat), and comprehensive trading. Operators get a complete product, not just a front end.
How does the solution support regulated markets?
Delasport sportsbook is certified across multiple jurisdictions like: The UK, Netherlands, Denmark, Sweden, Brazil, Ontario, and more.
Our tech allows entering with the Sportsbook to new markets quickly – That means faster approvals and smoother expansion for operators.
What’s next for the Plug & Play?
We’re constantly innovating. Expect more personalization, deeper esports coverage, AI-driven engagement, and new market certifications.
Our vision is clear: to make the Plug & Play Sportsbook the fastest and most profitable route into sports betting worldwide.
Partner Editorial