Relax Gaming has strengthened its footprint in Italy through a new partnership with bet365.
The integration sees Relax Gaming’s full suite of proprietary content go live on bet365.it, including popular titles such as Money Train 3, Book of Power and Net Gains, alongside a selection of third-party games via its aggregation platform.
“Partnering with bet365 in Italy represents a significant leap forward in our European expansion,” said Relax Gaming head of business development Kristina Hambardzumyan. “Italy remains a vital market for us, and teaming up with a powerful brand like bet365 gives our content immediate visibility and credibility with a wide audience.
“Our portfolio is designed to deliver strong retention and standout performance, and we’re confident it will bring exceptional value to their Italian operations.”
A spokesperson for bet365 added: “Relax Gaming has built a strong reputation for innovation and quality, and we’re pleased to welcome their content to our Italian offering.
“Expanding our games line-up with proven performers supports our strategy of delivering fresh, engaging entertainment to players across all regulated markets.”