Sports betting technology provider Betby has partnered with SPRIBE’s Asia-facing Broadway Platform, which manages over 30 online brands and provides worldwide B2B services.
The partnership will see Betby’s sportsbook solution integrated across Broadway’s portfolio, giving players access to over 500,000 monthly events in 8,000 markets.
The agreement also includes Betby’s proprietary esports feed, Betby Games, which will deliver over 400,000 live matches per month across 25 sports simulations with 100 per cent video coverage, as well as a full suite of AI-driven sportsbook tools.
The Broadway platform had previously partnered with Delasport for its sportsbook solution, but has now made the switch to Betby’s product.
“We are delighted to partner with Broadway Platform, a company with an outstanding reputation in both B2C and B2B operations,” said Betby business development director Stefanos Karakidis.
“By integrating our sportsbook, Betby Games, and AI Labs, Broadway is set to enhance its offering and deliver a cutting-edge experience to its customers. This partnership highlights our shared vision of growth, innovation, and market leadership.”
Giorgi Tsutskiridze, chief commercial officer at Spribe, added: “Working with BETBY marks an important step for us as we extend our global footprint. Their technology, depth of content, and AI-driven tools provide us with the flexibility and scale needed to deliver a world-class betting experience. We are confident this collaboration will unlock significant opportunities for growth.”