BetMGM has secured an extension to its partnership with the NFL’s Pittsburgh Steelers through to the 2029 season.
The partnership extension gives BetMGM continued access to co-branded digital and social media content, exclusive VIP events, and in-stadia takeovers, as well as year-round media integration across Steelers Nation Radio, Gameday Radio, the Steelers Kickoff Show, locally broadcast preseason games, and The Mike Tomlin Show.
The renewed partnership will also have an increased focus on responsible gambling messaging, including a videoboard takeover before every Steelers home game.
To coincide with the renewal, BetMGM has added Steel City Slingo to its lineup of exclusive Steelers-branded games available at BetMGM Casino.
“This partnership extension allows BetMGM to continue delivering experiences that reflect the energy and passion of Steelers Nation,” said BetMGM chief marketing officer Casey Hurbis. “From game day activations to exclusive Steelers-branded casino games and the amazing opportunity to win 10 years of season tickets, we’re focused on creating memorable moments for fans.”
Ryan Huzjak, senior vice president of business operations at the Pittsburgh Steelers, added: “We are very excited to build upon the success of our partnership with BetMGM. Fans will notice new in-game elements and opportunities in addition to the existing Steelers-branded casino games and fan favourite decade of Black & Gold promotion.”