Brightstar Lottery’s Italian subsidiary LottoItalia has signed an agreement to operate the Italy Lotto for the next nine years.
Brightstar predecessor International Game Technology has managed the Italy Lotto license for more than 30 years.
The company was awarded the new contract by the Italian Customs and Monopolies Agency (ADM) in July as part of consortium with Allwyn, Novomatic Italia, and Arianna 2001, an entity associated with the Federation of Italian Tobacconists.
The consortium’s winning bid comprised a €2,230 million upfront license fee, payable in three instalments up to April 2026.
“We are delighted to finalize our agreement with ADM and honored to continue being entrusted to operate Italy Lotto, one of world’s largest lotteries,” said Renato Ascoli, Brightstar CEO, Global Lottery.
“We look forward to driving Lotto wager growth with new player touchpoints and digitization of the retail experience, growing iLottery sales, and providing iCasino, sports betting, and other digital games to players in Italy.”
The nine-year license term runs until November 2034.
The Italian Lotto and its associated games, 10eLotto and MillionDAY, generate annual ticket sales of over €8 billion.