EveryMatrix is boosting its front-end development capabilities with the acquisition of Goma Gaming.
Goma Gaming specialises in delivering front-end solutions for the betting industry and will continue to operate as a standalone unit, alongside the existing EveryMatrix front-end division.
EveryMatrix said that Goma’s UX player experience platform has delivered strong results for tier-1 operators, generating higher retention and longer engagement with an average 30 per cent margin uplift.
“Our front-end development has made huge strides, creating bespoke sites and features for some of our largest customers such as Bet-at-home and the Hungarian Lottery,” said EveryMatrix chief executive Ebbe Groes.
“The addition of Goma means we will immediately have more front-end firepower to deploy and deliver to both existing and new sports and casino turnkey customers who require differentiation that moves the dial when it comes to higher retention, engagement, margin and revenues.”
Andrew Brown, CEO of Goma Gaming, commented: “We’ve made great progress developing Goma in the last five years, but joining the EveryMatrix Group now means we have greater resources to rapidly scale our capacity whenever it’s needed and to make an even bigger impact.
“Thank you to everyone who has supported us along the way and enabled us to get us to this stage. We can’t wait for the next phase of our journey as part of EveryMatrix.”
The financial details of the transaction have not been disclosed.