Bragg Gaming has signed a long-term agreement to provide its iGaming platform and turnkey solutions to SuomiVeto in the new regulated Finnish market.
Bragg will provide SuomiVeto with access to its proprietary player account management (PAM) platform, alongside a portfolio of exclusive and aggregated casino games, a fully managed sportsbook, Fuze player engagement tools, and comprehensive managed marketing and operational services.
SuomiVeto is a market entrant led by the successful founders of BetCity.nl, which was acquired by Entain in 2023.
The Finnish market is scheduled to go live for private operators in July 2027, following the opening of the license application window in March 2026.
“Securing this PAM and full turnkey solution deal with SuomiVeto is a major strategic milestone for Bragg, establishing a strong position as an iGaming supplier in Finland well ahead of the market’s upcoming liberalization,” said Bragg CEO Matevž Mazij. “We are focusing our efforts on supporting premier partners in high-growth regulated markets, and Finland represents the next major European opportunity.
“The fact that the SuomiVeto team is composed of the same successful founders behind BetCity.nl, a success story from the regulation of the Dutch iGaming market and a long-standing Bragg partner, underscores their vision and our platform’s proven ability to deliver market-leading results. This partnership is a testament to the power of our complete platform, content, and player engagement ecosystem, and we are confident in SuomiVeto’s ability to capture significant market share when the new licensing regime goes live.”
Melvin Bostelaar, co-founder of SuomiVeto, commented: “After the successful journey with BetCity, we are once again partnering with Bragg, a platform provider operating at the very top of the industry. Their premium technology and scalable infrastructure give us the foundation to build another market leader. Finland is next.”
SuomiVeto’s other co-founder Joey Singels added: “Our successful collaboration with Bragg in the Dutch regulated market gives us strong confidence as we begin a new venture in Finland. Together, we believe we can build an exciting brand that will undoubtedly establish a strong market presence.”
Shares in Bragg Gaming Group Inc (TSE:BRAG) closed unchanged at CA$3.50 per share in Toronto Monday.