Betr has become the latest U.S. sportsbook to chase riches in the prediction markets space through a partnership with event contracts provider Polymarket.
Betr will launch prediction markets powered by Polymarket within the Betr app, offering events contracts across sports, politics, finance and culture.
“Since starting Betr, we have built our business entirely around serving the modern sports fan at scale,” said Joey Levy, founder and CEO of Betr. “Launching Predictions is an important step toward our vision of creating the first true nationwide real-money gaming and financial super app, integrating a category projected to reach $1 trillion in annual volume into the same seamless experience as Picks, Sportsbook, Casino, and Arcade.
“There is no better partner than Polymarket to power this expansion, given their category leadership and deep connectivity across the sports ecosystem.”
Betr joins the likes of DAZN and PrizePicks in partnering with Polymarket to offer prediction markets.
“Prediction markets are becoming a foundational tool for understanding the future, and scale is what brings them into the mainstream,” said Shayne Coplan, founder and CEO of Polymarket. “Betr has built one of the most engaged sports audiences in the country, and their ability to engage millions of users makes them the ideal partner to bring prediction markets to a massive new audience.
“This partnership allows us to scale our infrastructure and continue bringing the power of prediction markets into the daily experience of sports fans across the country.”