LiveScore Group’s Virgin Bet brand has gone live in its first international market with a launch in South Africa.
The launch of Virgin Bet in South Africa marks the first time that the brand has been available to players outside the United Kingdom since its debut in 2019.
LiveScore Group said the launch of Virgin Bet strengthens its presence in Africa, building on its existing LiveScore Bet brand in Nigeria.
In the lead-up to launch, the company has built a local leadership team to support its long-term ambitions in South Africa, including the appointment of Gail Odgers as Virgin Bet’s head of marketing.
“Launching in South Africa is a proud moment for us. At Virgin Bet, we believe that ‘A Good Bet’ means delivering standout experiences for our customers, while also taking our responsibility to players and communities seriously,” said Odgers. “South Africans care deeply about sport. Whether it’s football, rugby or cricket, sport is part of everyday conversation. That passion is what makes this market so exciting for us.
“Our role is to enhance that experience responsibly, offering standout moments and exceptional rewards, while setting a high standard for responsible gambling from day one. We’re focused on building trust and introducing Virgin Bet in a way that South Africans can feel confident in.”