Operator of theScore Bet and Hollywood Casino brands will expand its responsible gaming resources across its online gaming platforms in the United States
PENN Entertainment has agreed a new partnership with Birches Health to integrate new responsible gaming resources into its iGaming platforms.
The partnership will see customers of theScore Bet and Hollywood Casino in the United States gain access to responsible gaming focused content created by the online behavioural health services provider.
“Responsible Gaming is always our highest priority, and we’re thrilled to partner with Birches Health and expand the library of resources our players can access through our gaming apps,” said Adam Kates, vice president of compliance for PENN Interactive. “Birches is a leader in the behavioral addiction treatment space, and their curated content helps destigmatize gambling addiction and provides players information on identifying and treating problem gaming.”
Birches Health also offers specialized behavioural addiction treatments, including online counseling programs focused on sports betting and gambling, along with additional resources to support responsible play.
“PENN’s partnership with Birches Health showcases innovation in player protection at scale,” said Birches Health founder and CEO Elliott Rapaport. “We are excited to support them and their users with specialized content, educational initiatives and streamlined access to our specialized support services.”
Shares in PENN Entertainment Inc (NASDAQ:PENN) closed marginally lower by 0.20 per cent at $15.00 per share in New York Wednesday.