iGaming platform provider partners Orange Gaming to launch the Netherlands’ newest online casino brand Winz.nl
The Mill Adventure has strengthened its European regulated market footprint by powering the launch of Orange Gaming’s Winz.nl brand in the Netherlands.
The Mill Adventure is providing its full turnkey solution to the newly launched online casino operator, including its AI-driven SmartLobbies, advanced player personalisation capabilities and real-time business intelligence tools.
The full launch follows Orange Gaming licence approval from Dutch gambling regulator Kansspelautoriteit (KSA) in late 2025, with Winz.nl soft launching in January.
“Going live with Winz.nl marks another important milestone in our European growth strategy,” said The Mill Adventure chief commercial officer Bjørnar Heggernes. “The Netherlands is a highly regulated and competitive market, and this launch demonstrates both the flexibility of our platform and our ability to support ambitious new entrants from day one.
“Our turnkey solution enables partners to combine strong brand vision with advanced personalisation, automated lobby management and real-time data insight, all within a fully compliant framework. We are excited to support Winz.nl as it builds momentum and delivers a differentiated, player-first experience in the Dutch market.”
Orange Gaming CEO Petrit Dibrani said: “Our vision is to make the regulated Dutch offer the clear first choice for players – safer, more trustworthy and genuinely enjoyable. Launching with The Mill Adventure’s platform gives us the technology, compliance confidence and analytical capabilities to execute that vision effectively.
“Early results show that players are not only signing up but staying engaged. By focusing on quality, transparency and giving players meaningful control, we are building a brand designed for sustainable growth within the regulated Dutch landscape.”