Polymarket’s logo will appear on the front of Lazio’s first team shirts through to 2028
Polymarket is boosting its international exposure through a marketing partnership with Italian football club SS Lazio.
Polymarket will serve as the main sponsor of Lazio for the remainder of the current season and through to the end of the 2027/28 season, with its logo appearing on the front of Lazio’s first team shirts.
The multi-year agreement also designates the prediction markets provider as the official fan intelligence and digital insight partner of SS Lazio.
The sponsorship deal is valued at more than $22 million and also provides additional performance and activation-based bonuses for the club.
“Polymarket is a partner that interprets the future, capable of reading and analysing trends through innovative tools,” said Senator Claudio Lotito, president of SS Lazio.
“This agreement strengthens Lazio’s international growth path and confirms the club’s ambition to position itself as an increasingly modern, open and competitive organisation within the evolving global sports landscape.”
Rome-based SS Lazio currently sits in ninth place in Italy’s Serie A and has five matches left to play before the current season concludes on 24 May.
Matthew Modabber, chief marketing officer at Polymarket, commented: “Lazio represents a historic institution with a forward-looking vision. We are proud to collaborate with a club that shares our approach to innovation and data-driven value creation, with the goal of building new experiences and models within the world of sport.”