Resorts World brings in Strive Gaming ahead of planned online casino launch in New Jersey
Strive Gaming has been awarded the contract to power Genting’s Resorts World brand in New Jersey.
Strive Gaming will provide its player account management services to Resorts World, encompassing payments, risk management and fraud detection, to power the launch of the brand in New Jersey’s regulated online gaming market.
Strive will also assist with development of the front end of Resorts World New Jersey, utilising its mobile app, and will incorporate Resorts World on to its infinity engine, which provides operational automation and contextual real-time engagement with players.
“I am delighted to add a well-established and high-profile online casino operator such as Genting’s Resorts World to our growing list of partners in North America. Their decision to partner with us for their online launch in New Jersey is testament to the standard of our first-class platform,” said Strive Gaming chief executive Max Meltzer.
“We are certain Resorts World will prove to be very popular with online players in New Jersey, just as it has with land-based players around the world, and that will in-part be driven by our market-leading platform and player account management services.”
New Jersey’s gambling market recorded 8 per cent revenue growth in the first quarter of 2026 to $1.7 billion, driven by a 16 per cent year-on-year increase in iGaming revenue to $782.8 million.
The state’s top five iGaming operators by revenue share are FanDuel, DraftKings, BetMGM, Borgata, and Caesars.
Robert DeSalvio, president of Genting Americas East, commented: “We are very aware of the success Strive Gaming has seen across North American markets so far, and this makes them the ideal partner for our player account management services.
“We’ve been really impressed by not just their technology but their team depth as well. They understood our needs and they are perfectly positioned to play a key role in our online casino launch in New Jersey. We look forward to working with them for a long time.”
Last night, Resorts World New York City officially opened its new live table games floor in a ribbon-cutting ceremony and ceremonial first roll of the dice hosted by Genting chairman KT Lim.