Launch in the UK is the beginning of what is expected to become a deep relationship with the operator
Octoplay is accelerating its expansion in the United Kingdom after going live with leading operator bet365.
The launch marks the beginning of a burgeoning partnership between the two companies, starting in one of the world’s most competitive regulated markets.
bet365 joins other tier-one operators who have recently launched Octoplay’s content in the UK market, including Virgin Bet and BetVictor.
“Our partnership with bet365 represents another step in our accelerating UK expansion,” said Octoplay CEO Ralitsa Georgieva. “Working with one of the industry’s most recognized operators validates our approach and builds on the momentum we’ve established through successful integrations with leading UK brands throughout 2025.”
bet365 head of gaming Clement Le Scanff added: “We are pleased to partner with Octoplay and introduce their game portfolio to our UK players. Their focus on quality content and player engagement aligns with our commitment to providing the best entertainment to our customers.”