New reality TV quiz show airs in the United Kingdom tonight featuring Paddy Power Games branding
Flutter Entertainment-owned Paddy Power Games has been unveiled as the headline sponsor of new reality TV entertainment quiz show, Nobody’s Fool.
Hosted by Paddy Power ambassador Danny Dyer and television star Emily Atack, Nobody’s Fool is a strategic reality quiz format packed full of drama, deception and high-stakes gameplay, where contestants are judged not by how smart they are, but by how smart everyone else believes them to be.
Launching tonight, the series will air across six episodes over a two-week period on ITV1 and ITVX.
Ten contestants enter a mischievous ‘Smart House’, taking on challenges and quizzes designed to test both intelligence and perception. Contestants build a prize pot throughout the competition, while bluffing, strategy and snap judgements determine who stays and who goes.
The sponsorship package includes broadcast accreditation around the programme, alongside online rights spanning ITVX streaming environments.
As part of the sponsorship, Paddy Power Games will launch an exclusive free-to-play activation, Nobody’s Fool Carnival Chaos, inspired by the show’s playful challenge mechanics.
Built around a traditional RNG format inspired by the show’s tasks, the game will feature a carousel-style design in which customers throw to hit a target. Players who hit the target will receive an instant cash prize.
“Nobody’s Fool is exactly the type of entertainment audiences love getting behind – fun, unpredictable and packed with twists,” said a Paddy Power Games spokesperson. “The show’s playful competitive spirit made it a natural fit for Paddy Power Games, and we’re excited to bring fans even closer to the action with Carnival Chaos as the series lands on screens later this month.”